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Dorothy Lane Market unveils new rewards program | Taste: Dayton food and restaurants

Home > Blogs > Taste: Dayton food and restaurants > Archives > 2012 > July > 11 > Entry

Dorothy Lane Market unveils new rewards program

Dorothy Lane Market this morning unveiled the Club DLM Rewards Program that offers customers who use the free Club DLM loyalty card price breaks on everyday items such as milk, eggs, soda pop and bananas and several other items.

Here’s how the program works: Customers who have a DLM loyalty card will accrue points every time they shop. Shoppers can then cash in the points to receive the price breaks. Shoppers earn one point for every $2 spent, although on the 10th, 20th and 30th of each month, customers can accrue 10 points for every $2 of their grocery bill. Customers can redeem 100 points to purchase up to five pounds of bananas (conventional or organic) at the special discounted price of 9 cents a pound, saving up to 64 cents a pound.

Customers who have items in their basket that are eligible for the price breaks will be asked at the checkout if they want to use their points to obtain the discount, or they can opt to save their points for a later purchase, DLM officials said. The points never expire.

“We think this will allow us to be more attractive from a price perspective,” said Calvin Mayne, DLM’s vice president and chief operating officer and grandson of DLM’s founder.

The Club DLM Rewards program takes effect today, and customers who already have DLM loyalty cards are automatically enrolled. Those wishing to sign up for the program can obtain a DLM loyalty card at no charge by filling out an application at any DLM checkout lane or by applying online at, store officials said. DLM operates grocery stores in Oakwood, Washington Twp. and Springboro.

Dorothy Lane Market was among the earliest adopters of loyalty cards, launching its Club DLM program in 1995. Many retailers, including Kroger and Speedway, offer special deals or savings based on points earned through loyalty-card purchases.


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