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Coming soon: wine as vitamin supplement
Wineries are developing wines dosed with high levels of resveratrol, according to WineSpectator.com.
The wineries would then presumably trumpet those enhanced resveratrol levels as a marketing ploy, treating their products more as dietary supplements than a mealtime beverage.
An Australian physician has developed a process to boost the resveratrol levels in his wine by up to 25 times the normal level, and has released wines under the label “The Wine Doctor,” according to the Spectator story. The doctor claims that his process “does not change the wine’s color, clarity, nose or taste,” the story says.
I’m not buying it.
And here’s a prediction: this whole wine-as-neutraceutical thing is an ominous development that will come back to bite the wine industry — hard..
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Comments
By flipper
February 19, 2009 5:12 PM | Link to this
Aren’t there enough vitamin supplements out there already? Eat right, take your 1-A-Day or Centrum Silver,relax and throw back some MD 20/20 or Boone’s Farm. You’ll be fine.
By Toto98
February 19, 2009 3:42 PM | Link to this
Even with 25 times the normal level of resveratrol one will have to drink liters of wine per day to feel any effect. This clever marketing ploy is a very far stretch for consumers and in my view is a negative development for the wine industry.
By Nathaniel
February 19, 2009 1:59 PM | Link to this
If wineries want to tout their wines as supplement-type products, won’t that open them up to FDA regulation? As a winemaker, I say thanks but no thanks. The TTB and ABC are plenty for me.
By Cathy
February 19, 2009 1:25 PM | Link to this
Well, it would be tastier than Flinstones chewables… and I’d be more likely to remember my daily supplement…